Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-29-Speech-4-202"
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"en.20071129.41.4-202"2
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"The text adopted today is an important step for the audiovisual media sector and also for Europe’s citizens.
It is the result of lengthy negotiations in which the European Parliament has played a major role.
It makes considerable improvements to the European Commission’s original proposal, in particular by extending the scope of the directive to the new media and through practical measures for promoting European audiovisual productions.
These points ensure that the traditional and digital audiovisual media can develop competitively while still safeguarding the cultural diversity that gives Europe its identity.
Recognising the right of access to short extracts also marks real progress for broadcasting bodies, including pan-European ones, provided that this right is exercised reasonably.
Lastly, we will for the first time have clear rules on product placement. This practice already exists, but is currently developing without any regulatory framework and therefore without transparency or legal certainty. With the proposed guarantees product placement will open up new opportunities for European audiovisual production and creation, while at the same time providing the necessary consumer protection and information."@en1
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