Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-11-28-Speech-3-176"
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"en.20071128.19.3-176"2
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"The new regulation for borderless television has had uneven success. It is pleasing that we are creating legal bases for digital and non-linear television. It is already the eleventh hour, due to the rapid development of technology. I feel it is very important that the public service television stations that broadcast the values of the Community should make use of the opportunities provided by the new technologies. If public service broadcasters cannot keep pace with commercial channels with regard to technological quality, then it is to be feared that they will lose the viewers they have had up to now, and their cultural, public-life and other quality programmes will not reach younger generations. The final version thoroughly softens the rules on advertising. It is particularly annoying that we have not managed to ban the crafty increase of volume in advertising either, even though our electorate throughout Europe deplores this practice. It is also saddening that even children’s programmes can be interrupted by adverts. The product placement regulation is a sober compromise. The legislation does not bring about many of the objectives of the European Parliament, but if it were not created the lack of regulation would presumably be even more problematic."@en1
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