Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-03-13-Speech-2-111"
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"en.20070313.16.2-111"2
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".
In a perfect market, both the economic performance and the social or environmental impact of a company would be taken into account in determining its worth and its public image. In a perfect market, consumers would choose the products that were directly best for them and indirectly best for their other interests.
Of course, such a market does not exist. Those who follow a continually interventionist line will therefore argue for greater regulation and more legislation. That is not the route that I advocate. Even though I realise that the market is not and never will be perfect, my preference lies with market mechanisms and with solutions that bring such mechanisms to bear. Thus, measures that promote and disseminate good practice and, above all, those that foster a demanding consumer culture are preferable in my view.
That leaves the issue of competitiveness. I am not convinced by the idea that profit, or simply economic viability, always has to be at odds with the environment, employment and social responsibility. Profit is not an evil: it is a good thing, provided that it is gained in accordance with the rules, particularly those created within the market as a result of greater pressure from consumers. These are the rules that we must bring to bear."@en1
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