Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-03-12-Speech-1-105"

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"en.20070312.18.1-105"2
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"Mr President, the main function of business is wealth creation, but companies are, in certain circumstances, capable of being more than merely wealth-generating machines. Companies can also be seen as communities in which people live and interact; people can view their company as their place of professional fulfilment, and even, in many cases, personal happiness. Successful companies, those capable of creating wealth, are those that normally enjoy good relations with their partners, customers, suppliers and with the community in which they operate. Successful companies are those that adopt transparency criteria in their relations with the authorities and operate on the basis of codes of conduct and ethics, which are sometimes extremely stringent. If one were to describe companies that exist for a long time in human terms, there are companies that function with a strong personality, with a particular culture that they have managed to create and develop and that identifies them and distinguishes them from the others. These are companies, one might say, with emotions and feelings. Companies such as these opt to give more to the community over and above their traditional functions and thereby take on a greater responsibility; this is what might be termed ‘social responsibility’. I feel, however, that corporate social responsibility is not something that can be decreed or imposed, but something that must be entered into willingly. Corporate social responsibility can never be imposed from above. If it were, there would be a risk of reducing its role to a public relations exercise aimed at creating a smokescreen and at enabling companies to sidestep their responsibilities of addressing social and environmental issues. In which case corporate social responsibility would be a fraud because it would be insincere. I endorse the report before us because, in its final version, my view on the issue was ultimately taken into account."@en1

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