Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-12-12-Speech-2-204"
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"en.20061212.40.2-204"2
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"Television lives off the interface between three conflicting interests, namely those of the programme-makers, the operators and the viewers. The Committee on Culture and Education voted for a solution that I feel is, broadly speaking, a balanced one. It is not television as I myself would have it, but it is at least governed by rules. Unfortunately, under pressure from the Commission and some operators, proposals have arisen in this plenary session that jeopardise this balance, to the detriment of the viewers.
As regards product placement, the current wording is reasonable. Product placement is on the whole prohibited, with exceptions that the Member States can authorise, but pressure at the eleventh hour has led the Group of the European People’s Party (Christian Democrats) and European Democrats and the Group of the Alliance of Liberals and Democrats for Europe to table amendments that run counter to what had been accepted, and we object to this. The Committee on Culture also voted for a proposal whereby programmes with product placement should be identified to the viewer for the purposes of consumer protection, but a signal that only appears every 20 minutes neither informs nor protects. For example, when it comes to violent films, no one expects the warning only to appear at the beginning or before the interval. As regards advertisement breaks, we would distinguish between 45 and 30 minutes depending on the type of programme. This is the right way forward. It is a solution that does not alter the thrust of the policy and that avoids the excesses of moral prohibitionism, as Mr Guardans Cambó rightly pointed out."@en1
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