Local view for "http://purl.org/linkedpolitics/eu/plenary/2006-03-16-Speech-4-127"
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"en.20060316.17.4-127"2
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In a world of globalisation, standardisation and universal access to food, awareness of our origin, our tradition and ultimately also of our culture is a good and firm foundation on which we can build and further develop. European tradition and European origin are a unity in diversity. And that diversity distinguishes Europe, its regions and especially its people. The people have adapted to their regional conditions, which differ greatly. They have given rise to traditional ways of life and traditional products. We associate quite particular ideas and expectations with traditional and geographical labels.
Today our products are traded all over the world. However, that makes it necessary to regulate these products, which go out into the world rather as ‘ambassadors’ for a town or region. We must ensure that whatever is behind a good name continues to be good. And we must ensure that there continues to be a link between the name of a product and its origin in a particular region. All this must be regulated as simply as possible, but effectively. This report serves that objective in every respect."@en1
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