Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-09-06-Speech-2-062"
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"en.20050906.8.2-062"2
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".
Mr President, ladies and gentlemen, I too would like to repeat what a special and important place the ‘Television without Frontiers’ Directive occupies within European integration. Through the impact it has, it creates a strong and clear link between all Europeans; it remains one of the essential factors of intercultural dialogue and contributes to developing our European identity.
Mr Weber’s report not only refers to the application of Articles 4 and 5, but also to issues such as the revision of the Directive itself or media pluralism. Through my amendments, I was particularly keen to encourage assistance to be given to Europe’s special character so that cultural diversity, freedom, pluralism and independence of the media remain the crucial components of Europe’s audiovisual model. I also attached great importance to prioritising qualitative methods of analysing cultural content when confronted by the offensive of private or commercial production companies on the European markets. It is therefore crucial, in my opinion, to develop the special European character of content by establishing a link with funding methods. This precise point did not need to be developed in this report but it will absolutely have to remain a priority objective during the overall revision of the directive. In actual fact, nothing can be truly effective as long as the Member States do not commit to continuing funding public service television and to justifying the use of funds to the European Union.
Obviously, it is impossible to talk about revising this directive without addressing the delicate issue of advertising. With regard to the latter, I considered that its content and regulation ought to be clearly defined, in particular for advertising relating to alcohol, which has a harmful effect on children and vulnerable people. I would even consider it crucial to extend the Directive to all audiovisual services made available to the public.
I therefore hope that the new Directive can lay down legislation that genuinely implements the application of the penalties provided for as regards quotas and advertising. To conclude, I therefore ask you to vote in favour of this very satisfactory report proposed by our fellow MEP, Mr Weber."@en1
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