Local view for "http://purl.org/linkedpolitics/eu/plenary/2005-02-23-Speech-3-322"
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"en.20050223.19.3-322"2
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"Mr President, ladies and gentlemen, I also wish to express my thanks to the rapporteur for her excellent work. It is not always easy to be a consumer in present-day society. The volume of advertising has increased enormously and it has become very diverse. In the course of their daily lives, consumers constantly have to make decisions on the basis of the very conflicting information they receive.
Sometimes advertising can be misleading for the consumer, and marketing can be aggressive and unfair. Legislation to regulate this varies from one country to another. For that reason, we need common legal instruments that will guarantee high levels of consumer protection everywhere in the countries of the EU.
I think it is wrong to suppose that consumers have the opportunity or time to examine advertising material very carefully. The average consumer will only skim through it. We ought to pay special attention to advertising which is aimed particularly at children, who are more vulnerable to the effects of marketing.
Harmonisation must not lower standards of consumer protection, which in some EU countries are very high. Consumer policy should be based on guaranteeing high levels of consumer protection. For that reason, I hope that we will get
and apparently we will
the transition period that has been proposed for this directive. This is a good thing. The Member States need to be given time to reform their national laws in order to maintain high standards of consumer protection.
Mr President, the country-of-origin principle is not being applied, and should not be applied, in this directive. If the authorities in the country of origin were deprived of the opportunity to take issue, if necessary, with unfair advertising, the most crucial objectives contained in this proposal for a directive could not be achieved."@en1
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