Local view for "http://purl.org/linkedpolitics/eu/plenary/2003-09-04-Speech-4-038"

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"Mr President, I would like to begin by congratulating Mr Perry on the quality of the work he has carried out on what is a vital and extremely sensitive subject. It is true that he usually deals with difficult issues. We are all aware of the substantial cultural and economic challenges the Television without Frontiers Directive presents for each of the Member States of the Union and the candidate countries. That is why we support the Commission, which had the quite right and sensible idea of seeking the opinion of each Member State before taking any decisions on the revision. Specific improvements to the Directive are no doubt necessary to take account of technological developments, but we must ensure that these adjustments are not premature. In fact, if we look objectively at the situation of the audiovisual market, we can see that the national markets are adapting bit by bit to the new technologies. Thus, the recent technological developments have not really disrupted the audiovisual landscape, which continues to be dominated to a large extent by traditional television. Future changes to the Directive must under no circumstances disrupt its content. A revision calling into question the cultural objectives on which the Member States had reached agreement, under the pretext of extending the scope of the Directive to include all broadcasting formats, would in reality change completely the initial aims of the Directive, that is, the defence and promotion of cultural diversity. The main provisions of this Directive must not be called into question. The key principles must continue to form the foundation of the Community’s audiovisual policy: the promotion, movement and broadcast of European works within Europe; the production and broadcast of works by independent producers; the existence of broadcast quotas for television services; the guarantee of protection of minors; and measures to combat excessive advertising. The Television without Frontiers Directive has proved its worth as a legal instrument and is now being applied satisfactorily. Its revision can only be justified if it makes genuine improvements to certain elements such as the worrying issue of media concentration, which obviously undermines pluralism. The Directive must continue to be a useful tool in promoting cultural diversity and must not become a legal instrument providing solely for the promotion of commercial channels where we would see, for example, continuous advertising with disregard for the works broadcast. Over and above the economic and financial issues, which are clearly vital, is the simple question of our cultures, our identities and the values in which we believe."@en1

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