Local view for "http://purl.org/linkedpolitics/eu/plenary/2003-04-10-Speech-4-100"
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"en.20030410.4.4-100"2
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".
No one any longer denies that there is an information deficit with regard to the European Union, the way it operates and its usefulness. One only has to recall that 50% of Europeans is ignorant of, or indifferent to, the Union and that the rate of turnout in elections to the European Parliament fell from 63% in 1979 to 49% in 1999. This information deficit contributes to creating a veritable gulf between European citizens and Community Institutions.
This is the context that forms the backdrop to the European Commission’s strategy for information and communication in the EU. Access to information is crucial to the full exercise of European citizenship. For this reason, effective information policy must be based on the ‘assertion of its common values’ such as democracy, pluralism, cultural diversity, cohesion and solidarity. More important still is to show, by giving practical examples, the everyday advantages gained from joining the EU, such as the euro, citizenship and freedom of movement.
In order to improve the effectiveness of EU information campaigns, every message must be clear, impartial, accessible and available in every citizen’s own language.
Lastly, information campaigns must be coordinated at Community level, by the European institutions, thereby better enabling needs to be identified. At the same time, however, such campaigns must be decentralised to national and regional level."@en1
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