Local view for "http://purl.org/linkedpolitics/eu/plenary/2002-11-20-Speech-3-184"

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"en.20021120.3.3-184"2
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"Smoking kills. Five million people die from smoking a year and 550 000 of them are Europeans. This must stop! The European Union is in the process of establishing legislation banning all tobacco advertising. We support this initiative, the main aim of which should be to protect public health. It is our children who are the main target of media hype and the aggressive marketing of smoking. According to the World Health Organisation, 80% of the 1.2 billion people around the world who currently smoke started when they were under eighteen. We must therefore put a stop to the direct and indirect promotion of smoking that leads to dependence, disease and death. This proposal is a step in the right direction, although it has two shortcomings. Firstly, the proposal does not condemn indirect advertising where brands, though not the tobacco products themselves, are promoted. Promoting a brand, that is a symbol of the tobacco industry, obviously has the same effect in terms of smoking as advertising packets of cigarettes. Secondly, this draft directive establishes a platform for advertising bans, and not a complete ban as we would have wished. It should be possible for national legislation to be more restrictive than the directive on this issue. A safeguard clause must therefore be included. We will only vote in favour of this draft directive if these two shortcomings are made good."@en1

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