Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-10-03-Speech-3-210"
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"en.20011003.7.3-210"2
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". – Mr President, I declare an interest as a director of a television documentary company, in which I am now not very active; but I retain my concern for the quality of our broadcasting and television.
I welcome Mrs Hieronymi's report and salute her for it. It goes to the heart of the cultural diversity that we prize in Europe. We defend public service obligations – however the service concerned may be financed – and the principles of universal access, which constantly come back in all of our debates now about technology.
The Committee on the Environment, Public Health and Consumer Policy has taken heed of the imbalance in the European audio-visual market place, and I hope the Commissioner will be able speak on this. Since 1999 the revenues of European television companies have grown by an average of 46.3%. In that time, public-service broadcasting hardly grew at all and creative television production in the five major producing countries of the European Union was sluggish or, in some cases, falling. At the same time, US programme sales to Europe – programmes which, as we know, are reaping their tertiary reward, having already cleared their primary and secondary rewards in the US market directly and by satellite and cable – grew massively. That is not a healthy situation. The protection of the diverse market in Europe remains crucial. The imperatives of the technology should be linked to what consumers need, as well as what the production empires want to sell.
Article 3a, referred to earlier by the rapporteur, shows what can be done to keep the widest audience for special events. I too support Mrs Junker's amendments and others on the same point. It was a major change for the better and it showed that we can intervene here and in the European Union.
We need to return to the issue of media concentration and how that relates to the public good, not just in terms of diversity but also in terms of raw political power.
Finally, we ought to be able to say to the applicant countries: do as we do and not merely as we say. That means having rules that are observed, for them as well as for us."@en1
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