Local view for "http://purl.org/linkedpolitics/eu/plenary/2001-03-12-Speech-1-139"
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"en.20010312.9.1-139"2
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".
Mr President, ladies and gentlemen, I would like to thank the Chairman of the Committee on Culture, Youth, Education, the Media and Sport, Mr Gargani, for clearly illustrating the question on a subject to which the Commission, too, attaches the utmost importance. I will try to respond to the different parts of the oral question point by point.
I would like to thank Mr Gargani again for having drawn our attention once again to these extremely important subjects. I have attempted, insofar as I am able, to present to you the main guidelines of the responses, and I can assure you that my colleagues in the Commission who are responsible for the matter are working extremely hard to respond to this great challenge.
First of all – point one – the communication on information policy planned by the Commission will be presented before the end of the summer and will then be presented to the Interinstitutional Committee, the Parliamentary Committee on Culture, Youth, Education, the Media and Sport, of which you are Chairman, Mr Gargani, and the Parliamentary Committee on Budgets.
With regard to the development of information technology – point two – the Commission is taking this into account in a number of ways: combining all the communication instruments in a single Directorate-General, moving from a paper medium to an electronic medium, developing the second generation Europa server in accordance with the recommendations of the Lisbon Summit, and harmonising and developing the websites of the Union Representations with simplified portals linking all the departments of the Commission.
Thirdly, the Commission is enlisting the help of experts and professionals to develop its information policy, particularly as regards large-scale campaigns, such as those duly highlighted by Mr Gargani, on the enlargement of the Union and on the euro. The Commission is also enlisting the help of these professionals to provide training on information technologies; the citizens are being consulted via the countless debates on Europe organised in the context of the Intergovernmental Conference which will be stepped up on issues relating to the Future of Europe. The Representations
and networks of public information centres
make the practical concerns of the citizens known and, by listening to what they have to say, we can adapt the information strategy to the countries or other specific factors.
Fourthly, what are the pillars? The main pillars announced in April 2000 by Commissioner Reding will be included in the Commission communication. Decentralisation will be examined in relation to some sectors of common interest and the Commission's new information policy will also take into account the principle of subsidiarity, which was clearly emphasised, moreover, by the Lisbon Conclusions.
Fifthly, the Commission intends to develop a regional dimension for its information policy, in particular by means of paying closer attention to the regional press and the questions of local authorities. It also intends to continue to develop information centres
and what is known as rural
European documentation centres, in order to achieve sufficiently comprehensive regional coverage. The large communication centres such as those in Paris, Lisbon or Rome, which are often supplemented by regional and local networks, are a good example of cooperation between the institutions and the Member States, and they are points of reference for public information. The Internet is accessible at regional level, and the Commission also has eight representation offices in different regions of the Union.
Sixthly, the Commission has combined all the communication instruments in a single service with the aim of stepping up the attention paid to opinions and reacting quickly through the most direct channels. It established, through the network of Representations and regional offices
a rapid alert system capable of identifying the communication difficulties raised by certain matters of European relevance in order to be able to react with focused messages which are more suitable for a certain type of audience. With regard to public relations, within the framework of the action ‘The Future of Europe’, the Commission is going to launch a large-scale operation of listening to the citizens, in order to better identify the information that they wish to receive, by whom they wish to be informed, where and by what means of information. This action is part of the continuation of Dialogue on Europe, an action in which the European Parliament has participated fully.
With regard to the seventh point, the Commission is going to implement assessment mechanisms and parameters to measure effectiveness. The first way to assess an information policy is to carry out opinion polls in the 15 Member States. The standard Eurobarometer has been supplemented by a special Eurobarometer which can provide a more detailed, country-by-country analysis. The year 2001 will see the launch of studies on the cost-effectiveness of the Representations. Other monitoring instruments will be provided within the framework of the modernisation of the Commission's resource management policy
and, in particular, its Press and Communication Service.
Finally, Mr President, with regard to the eighth and last point, the Commission has instructed its Press and Communication Service
to develop a new initiative on cooperation between Parliament and the Commission in terms of information. A Technical Group on cooperation
has started work and all the main questions relating to the institutions, the euro, enlargement and the actions regarding the Future of Europe will be the subject of common communication strategies. There have been initial agreements between the Commission and the Member States on huge information campaigns about the euro. This effort must be continued and increased manifold. The Commission's appropriation for information is currently EUR 90 million, that is the equivalent of one copy of a newspaper per citizen per year. The size of the task in hand means that every Member State will have to bear the cost of the investment which is allocated to it, seeing as the provision of information on Europe concerns all the authorities."@en1
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