Local view for "http://purl.org/linkedpolitics/eu/plenary/2000-07-05-Speech-3-182"
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"en.20000705.5.3-182"2
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"Mr President, ladies and gentlemen, although the euro has been around for a while now, it is still an abstract concept. It is something which is not tangible in our day-to-day life, and there is still no so-called ‘euroreflex’ on the part of the population. The present currencies are not yet being converted into the euro. That is why I cannot stress enough the importance of this information and awareness campaign for the euro. It is not yet too late, but we must all realise that 2001 will be crucial in our efforts to involve the entire European population in this giant operation. By means of the amendments which I have tabled and which have also been included in the report, I wanted to underline a number of aspects of this campaign.
In the first instance – and I will not labour the point as it was sufficiently highlighted this morning – the campaign must devote special attention to making young people aware and involve education in the information campaign. Secondly, an information campaign must obviously be tailored to specific target groups, such as the weaker members of society. I would also ask for special attention to be paid to people on extremely low incomes. As you know, there are two groups of people who spend a great deal of their time thinking about money: those who are extremely rich and have a great deal of money and those who have very little money or who need to budget every day to make sure they can make ends meet for the rest of the month. Well, the euro will have a great impact on them and it is they who deserve our special attention. For this reason, and for other reasons, but especially for this reason, it is important that consumers should not be cheated when they convert their money into euros. The switch to the euro should not lead to improper price increases. I have therefore called for the setting up of local hotlines within every local community to ensure that citizens can report improper price increases in a way which is simple and easy. I have also asked the Commission to submit proposals in this respect and to present best practices to the Member States."@en1
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