Local view for "http://purl.org/linkedpolitics/eu/plenary/1999-10-05-Speech-2-220"
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"en.19991005.10.2-220"2
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". – The budget allocated to information activities is very small. Publications account for only 0.005% of the total EC budget – much less than average Member State expenditure on similar information products. The Commission is aware of the scope and possibilities of different communication media and carries out twice – yearly public opinion surveys with two questions, on how citizens are informed about EU affairs and how they would prefer to be informed.
Now it is interesting to see that TV is used and preferred by over 90% of citizens, so improving and increasing audiovisual information has been a priority for several years. Free dissemination of our own production material via the Europe by Satellite service and cooperation with Euronews have proved effective measures, but we cannot go further than this free availability. It is up to the communication media whether or not to use this material.
Publications follow as the second choice of medium. For general information, print is still predominant as Eurobarometer shows that access to the Internet is not yet general in most Member States, especially not for the public at large.
Concerning the purchase of public air time, a wide variety of attitudes exist amongst Member States. In some of them, free institutional primetime is available. This is very positive and we can profit from it. In others, this is perceived as unacceptable political interference. You see that respect for cultural values and preferences calls for strict application of the principle of subsidiarity, so we have also to respect cultural differences concerning the information system in the different Member States."@en1
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