Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-26-Speech-1-131-000"
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"en.20110926.19.1-131-000"2
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"Mr President, Commissioner, ladies and gentlemen, tourism generates about 10% of EU GDP and employs about 12 million workers. In addition to this, it should be noted that European countries are regularly amongst the most visited and most popular destinations. Europe has, however, continued to fail to take advantage of its enormous potential as a unified mark of quality and sustainable tourism for tourists from third countries. There is an increase in particular in travel from the BRIC countries to the European Union at the moment. Data published by Eurostat shows that, when comparing the first halves of 2009 and 2010, the number of visits from the Russian Federation increased by 18%, from China by 19% and from Brazil by as much as 46%. Of these countries, China has the greatest long-term potential. According to World Tourism Organization statistics from 2009, China, which has a total population of 1.3 billion, increased expenditure on outbound tourism by 21%. In order to take full advantage of this growing potential, we must provide a simpler visa policy for tourists, such as group tourist visas, and also support individual tourism. We must also gradually overcome the seasonal nature of tourism and introduce the Europe brand as a year-round destination that can offer natural, cultural and industrial heritage.
The rapporteur, Mr Fidanza, places great emphasis on this approach, and I therefore fully support his report; I wish to congratulate him and all the shadow rapporteurs, and to thank them for the work that they have carried out."@en1
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